Lose 30 pounds in 30 days! Lose the weight without the effort! Eat anything you want, and still lose weight!
Everywhere you look – magazine covers, print ads, radio, TV infomercials, the internet – headlines like those above, promoting the latest weight loss sensation, abound. They are impossible to avoid. Whether it is for the latest diet craze, magic pill, or infomercial gadget, we are inundated with a large daily dose of weight-loss-made-easy promises. And these ads obviously work, as the American Obesity Association estimates that American consumers spend over $30 billion per year trying to lose weight. Some estimates even put the figure higher, at over $50 billion.
